The international congress “CEM” includes Cem07 and Cem09 editions with renowned keynote speakers (Irving Biederman, Jennifer Mangels, Klaus Scherer, George Sperling, Jacques Tardif, David Yun Dai ; Jean-Marie Deketele ; Nathalie Bonnardel ; Art Markman, Bernard Rimé, Johnmarshall Reeve) which were organized respectively in 2007 and 2009, in Hammamet-Tunisia. Cem07 and Cem09 drew a portrayal of a new phase of the cognitive revolution which is the CEM integration, and plotted a new and a rich facet of this integration.
These international meetings highlighted also the emergence of a new theoretical paradigm replacing the traditional information processing one. It is the PCD paradigm (percept-concept-decision) which incorporates the emotional and motivational modulation and regulation effects. Thus, we can now say, the Brain and Mind has their CEM formula, and this formula has its PCD paradigm.
The theme of this first edition was “integrating … to better explain performance”. It was organized in October 2007 in Hammamet – Tunisia. It participated to the initiation of the cognitive revolution advocating the integration of cognition, defined until then as the functions and processes of information processing, and emotion and motivation defined until then as two functions operating separately and in an unrelated manner to cognition. The Cem07 edition aimed to anchor an integrative minded in cognitive scientists, practitioners and researchers, and to encourage them to adopt a comprehensive and pragmatic approach.
The original contribution of Cem07 was to demonstrate that “cognition is fundamentally emotional and motivated”, and that three-dimensionality is essential to explain performance in various areas such as achievement in school, in sports or at work. This contribution was materialized through the publication of the collective bilingual French-English book entitled “Cognition, Emotion & Motivation : Intégrer, mieux expliquer la performance [Cognition, Emotion & Motivation: integrating, to better explain performance]” (Naceur & Masmoudi, 2008).
The theme of the edition “Cem09” organized in 2009 in the same logistic setting, was “percept-concept-decision: applications in learning”. This theme reflected the Cem09’s ambition to re-examine the information processing model IPO (Input-Processing-Output) with an emotional and motivational anchoring and with a focus on learning activities and settings. Indeed, the purpose of Cem09 was to review the three main stages of cognition –namely the formation of percepts, the construction of conceptual knowledge, and decision making–, by showing firstly their interconnection, and then their emotional and motivational modulation in a wide range of learning activities, in professional settings, in school and in university (which can be identified by area, skills/processes or content). To achieve this goal, the conference brought together researchers from different theoretical and disciplinary horizons, around an integrative approach of cognition, emotion and motivation.
The original contribution of Cem09 was implemented by the publication of two volumes, one in French entitled “Du percept à la décision : intégration de la cognition, l’émotion et la motivation [From percept to decision: integration of cognition, emotion and motivation]” (Masmoudi & Naceur, 2010), and the second in English entitled “Attention, Representation, and Human performance: Integration of Cognition, Emotion and Motivation” (Masmoudi, Dai & Naceur, 2012).